The Craftsman Cocktails & Kitchen, a small independent restaurant located in North Scottsdale, opened its doors amid the beginning of the pandemic in 2020. They curated an exceptional menu, serving up gourmet food and handcrafted cocktails, ready to serve customers.
Knowing they would face challenges opening a dining establishment during Covid, The Craftsman believed a strong marketing plan was a key to success. Utilizing both print and digital assets provided the best approach to reach as many people as possible to dine at The Craftsman.
Print projects for The Craftsman included mailers, flyers, check presenters, table tents, and posters. Mailers and flyers were sent to the surrounding community to get the word out about The Craftsman’s grand opening, and the check presenters, table tents, and posters were utilized in the restaurant to share upcoming events and specials with current guests to keep them coming back for another exceptional dining experience.
Digital projects for The Craftsman included monthly email campaigns and branded graphics to promote upcoming monthly menu specials and events. Diners could peruse the upcoming menu changes and have the opportunity to secure their spot for limited seating events.
The Craftsman’s passion and spirit for beautifully curated dining shined through in these projects and they enjoyed a nightly filled dining room and fully reserved events. Utilizing both print and digital marketing efforts,
The Craftsman connected with others who appreciate the true art of fine dining and handcrafted cocktails, securing customers for years to come!